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Cadbury India has roped in actress Genelia D'souza as brand ambassador of Cadbury Perk. This marks the relaunch of the product and addition of a new variant, 'Perk Poppers,' to its portfolio. Perk & Perk Poppers, encased in new attractive wrappers, will contain an added taste of "Real Cadbury Dairy Milk" and an "improved wafer" bite.

Cadbury India director-marketing Sanjay Purohit said, "Genelia's connect with the youth made the task of identifying a new face easier. She embodies youthfulness and brand connect in a unique and powerful manner."
"Also, a little know fact is that Cadbury Perk has been a launch pad for Bollywood stars. All our Cadbury Perk brand ambassadors have subsequently made it big on cinema screens," Purohit adds.

Film actor and singer, Raageshwari featured in one of the earliest commercials for Cadbury Perk, during its launch in 1996. With the tag line – 'Thodi si pet pooja' – the brand wanted to target teenagers and their hunger pangs. Gayatri Joshi of Swades fame and Amrita Rao also featured in the Perk commercials after Raageshwari. After that, Preity Zinta was roped in with the tag line, 'Kabhi bhi kaise bhi.'
The new ad for Perk will follow its existing positioning of ‘Take it lightly’, and is expected to hit TV screens soon. The commercial will centre on the need to relax and chill out when things don’t fall in place. This positioning was introduced in 2008 with a campaign featuring Sharman Joshi. Incidentally, this was the first time a male celebrity was used to promote the brand

Good work..

Alan Landers was the perfect choice to be the face of America's best-selling cigarette brand. As the Winston man, he appeared in hundreds of magazine and billboard advertisements in the 1960s and 1970s, portraying smoking as stylish and attractive.
Update: Alan Landers, has died while undergoing treatment for throat cancer. He was 68.

"They created the illusion that smoking was cool but they knew when I was doing the campaign that it caused lung cancer and that it was the most addictive drug the world has ever known," said Landers, who endures daily radiation therapy near his home in Fort Lauderdale, Florida. "They should be held accountable for killing people."

The ad said, "I won't settle for anything less."

It's part of Kit Kat's 'Working Like a Machine Campaign', to show how people need a break from the monotony of day to day life.

A Nice micro-site by Kitkat, Have a break.

The company has entered into an agreement with Mumbai-based development firm Indusgeeks Solutions to give a boost to its ongoing advertisement campaign - Suno Dil Ki Awaaz - in Second Life. The current brand ambassadors of the company cricketers Yusuf and Irfan Pathan would also be present in the virtual world in their respective virtual avatars.

The drink was initially introduced in the markets of Andhra Pradesh and Tamil Nadu in October and December 2008, respectively. Now it is set to be available across the nation, so just ‘Go Bite’ it. The company has also roped in actress Genelia D’Souza as the brand ambassador for the same.

Amongst the first of Fanta's brand ambassadors was actress Rani Mukherji, who was seen in the summer campaigns of 2005 and 2006. South Indian actress, Trisha endorsed Fanta in the summer campaign of 2007. In 2008, the brand's campaign did not feature any brand ambassador.
Read more: History of Fanta

After the famous "Gorilla" and the disappointing "Trucks", Cadbury Dairy Milk launched it's new campaign, 'dancing eyebrows'.

The 60-second Fallon-created spot, set to an 1980s electro track called "Don't stop the rock" by Freestyle, opens with two siblings sitting in a traditional photographer's studio waiting to have their portrait taken. [Source: Brand Republic]

Also watch Gorilla Drummer

A PETA commercial promoting vegetarianism has been deemed too explicit for the Super Bowl by NBC, which banned the ad. See it yourself

It did not take long for an advertiser to use the exit of George Bush, to create a satire advertising.

The DDB in London has created an ad for Philips,whose title says: "Power4Life. For every time you lose power."

Anyway Ad is for a portable charger for various electronic equipment.

Few days back I had posted how, Coca-cola is changing its global marketing campaign, now its time to have a look at the by-product of that transformation.

This is the latest viral advertising by Durex.

Another one

Trivia: First keyword was sold by Yahoo! and it was 'Golf' not 'SEX'!!

This animation, excellent in fact, shows a brief summary of the history of marketing and advertising, also leaving a glimpse that, these days very few brands have something interesting or different to offer (and say) to their customers.

Started in 1880s by Henry Walker. Walkers is an English company that manufactures chips. They are now owned by Frito-Lay, which in turn is a subsidiary of Pepsico, also their current logo a derivative of the North American Lay's logo. Since July 2008, they are asking their clients to help them in creating a new Flavour for their products.
Anyway my idea for posting this blog is that, how-often-sister-companies-think-in-a-same-way. We all muct me aware of this contest

Very much Obama-ism...