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An industry source says, "Apparently, Amitabh Bachchan is starting a news channel called India 24/7 and the preparations for starting it, is on in full swing. It is being planned in collaboration with a big corporate house. Of course, right now nobody wants to confirm anything and everything is hush-hush."
The source continues, "The idea for Amitabh Bachchan launching a new channel came while he was shooting for Ram Gopal Varma's Rann. Bachchan plays Harshvardhan Malik, the owner of a TV channel in the film. When Ramu and Bachchan were discussing the script in the initial stages, it was Bachchan's idea that Ramu name his channel, India 24/7. Now the channel which Bachchan is apparently planning to launch is also called India 24/7. That can hardly be a co-incidence."

Anyway trivia is Big-B was rejected by AIR in his early days..

Now the official version by Man himself on his blog

Except for the odd pestering sms from media. ‘ Sir I believe you are starting a news channel called INDIA 24/7.’
Ha .. ha ..
How does one respond to such stupidity. The editor of a large film magazine calls, all from my fraternity, as being schmucks !! But most of her editorial smirks of nothing else but the unethical culture of stars, their attitudes, language and behavior. Why do so when you consider them to be all in the horrid word you wrote to describe situation earlier on !!

TATA is looking at unconventional mediums like web search, viral marketing and innovative public relations-driven campaigns, where the news in brief is called ‘Nano news’ in TOI, Navbharat times etc and television advertisement breaks are called "Nano breaks" (I hav seen it during TC 2009 Campus telecast).

'Female Force' a series of four biographical comic books featuring Madam Obama, Hillary Clinton, Caroline Kennedy and Sarah Palin.
Bluewater Productions, based in Vancouver, is the company involved and they are planning to print 10,000 copies of each 22-page issue. The price: $3.99. Vinnie Tartamella, a freelance illustrator, is the lead cover artist for this project.

Because India Deserves a Better Parliament: The Indian nation is at a cusp. On the one hand, a palpable energy has been unleashed in the country, determined to take India to the forefront of the world order in the years ahead. On the other - with the economic slowdown and the recent spate of terrorist attacks - we are suddenly reminded of our enormous shortcomings and vulnerabilities as a nation.

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This is what official website of Pakistan Cricket is currently saying...

The Global 100 Most Sustainable Corporations in the World is a project initiated by Corporate Knights Inc. with Innovest Strategic Value Advisors Inc., a leading research firm specializing in analyzing extra-financial drivers of risk and shareholder value, including companies’ performance on social, environmental and strategic governance issues. Innovest was selected as the exclusive research analytic data provider for the Global 100.

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Launched in 2005, the annual Global 100 is unveiled each year at the World Economic Forum in Davos.

To mark five decades as the world's number one doll the creators of Barbie have created a version based on German Chancellor Angela Merkel.
The 54- year old German leader is considered the perfect model for Barbie and will be put on display at the international toy fair in Nuremberg . The toy is priced at 17 pounds and has a youthful look with thin waistline.

Some days back i posted a blog, Religion in a Hi-Tech Era, which talked about Vatican using an iTunes application. After that they launched their eXclusive channel on youtube.

And, now in its first week of life, the channel has recorded a total of 740,000 visits, as per the Vatican spokesman, Federico Lombardi.

A passenger who wrote an amusing complaint letter to Virgin Atlantic has been invited by Sir Richard Branson to select the food and wines for future Virgin flights. The complainant contacted Sir Richard, the chief executive of the airline, after a flight from Mumbai to Heathrow on December 7 last year, to convey his disappointment with the food served on board the airline. The letter, which also included five photographs of the “offending” dishes, has been circulated around the world and has been almost universally praised for its pointedness and humour.

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All the global banking and insurance companies are in the mood of cut-costing. After AIG has got himself out from Manchester United, its now ING's turn, as they are looking for an orderly exit from its contract with Renault team.

ING is one of the top sponsors in Formula One, with a title sponsorship of the Renault team, and title sponsorship of two races and with track advertising at 14 of the 18 races last year. The company has also had a large marketing campaign connected to its Formula One program over the last couple of years. As part of the cost cuts the company is cutting its Formula One sponsorship by 40 percent in 2009.

Few days back I had posted how, Coca-cola is changing its global marketing campaign, now its time to have a look at the by-product of that transformation.

The manufacturer Ty Inc. claims that their name choices of "Sweet Sasha" (left)and "Marvelous Malia" were totally random and not at all related to anyone.

Hong Kong returned to occupy its top-spot for the 15th consecutive time, in the ‘Index of Economic Freedom’.

WTF this ranking is all about?
This ranking/study is done by the Heritage Foundation and the "Wall Street Journal.", to quote them

We measure ten components of economic freedom, assigning a grade in each using a scale from 0 to 100, where 100 represents the maximum freedom. The ten component scores are then averaged to give an overall economic freedom score for each country. The ten components of economic freedom are:
Business Freedom | Trade Freedom | Fiscal Freedom | Government Size | Monetary Freedom | Investment Freedom | Financial Freedom | Property rights | Freedom from Corruption | Labor Freedom

Where are we (Indian?)
Very well placed at 123th spot out of 183 nations, doing well against China, Nepal, Niger etc etc . Anyway we can say that like any other ranking , this is also of dubious nature, reason is simple: Pakistan is placed at 102.


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After LK Advani, here is another Indian Politician in his effort to copy Obama's Style

This website is in continuity of this effort of the State Government. With the help of it people can provide their ideas for better governance from all over the nation and world

Also read: Change.gov

Everyone is gearing up for the new Master of Universe, latest in the list is Amnesty International, who has given their checklist, to-be-completed-withing-100-days.



Read the checklist

Few months back we posted how pepsi wanna vote for Obama, Pepsi's new logo.
So, now a time has come to take an advantage of that envisioning..

Recently found a very interesting link, see what could happened during recession time.

At the Adult Entertainment Expo, the annual confab that runs concurrently with the Consumer Electronics Show in Las Vegas, there were fewer exhibitors, fewer fans and a lot less glitz.

According to a rep for Adult Video News, which runs the show, the exhibitor count was down about 18% from last year. Attendance by fans -- who are admitted on some days of the show, with the rest open to industry pros only -- wasn’t set to be tallied until after the event was finished, but is likely down as well.

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The Washington-based Center for Science in the Public Interest accuses Coke of selling what it says is basically sugar water by claiming it has vitamins that boost immunity and reduce the risk of disease.
The group said the health benefit claims that Coca-Cola makes about its VitaminWater are "nonsense." It filed a class-action lawsuit in U.S. District Court in the Northern District of California.

Who own VitaminWater in the past?
The world's leading beverages company Coca-Cola had acquired it from Glaceau also known as Energy Brands Inc for $4.1 billion in year 2007. Our very own Tata Tea used to own 30-per cent stake in Glaceau.