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Ultratech has been supporting UP's Ranji Team, now they will be the lead aponsor of RR. Rajasthan Royals other sponsors for this season are : Kingfisher, Boost and Puma.

Another update is the appointment of 'TCS as technology partner'.

PepsiCo has scored a double whammy for the upcoming IPL season after bagging the sponsorship deal for Mumbai Indians and securing the status of official hydration partner of the Chennai Super Kings (CSK) for its 7UP brand.

Pepsi is extending its brand portfolio, by launching an extension of 7Up- Nimbooz, a lemon drink, to be compete against Coke's Limca.

A special 'Nimbooz Highway Gadi' will be stationed on the major highways connecting New Delhi to Lucknow, Jaipur, Dehradun and Agra, for three months as part of our sampling drive to popularise its taste amongst people

The drink was initially introduced in the markets of Andhra Pradesh and Tamil Nadu in October and December 2008, respectively. Now it is set to be available across the nation, so just ‘Go Bite’ it. The company has also roped in actress Genelia D’Souza as the brand ambassador for the same.

Amongst the first of Fanta's brand ambassadors was actress Rani Mukherji, who was seen in the summer campaigns of 2005 and 2006. South Indian actress, Trisha endorsed Fanta in the summer campaign of 2007. In 2008, the brand's campaign did not feature any brand ambassador.
Read more: History of Fanta

Coke is all set to launch a new global marketing campaign “Open Happiness,” The new tagline would replace “The Coke Side of Life,” which is been in use since 2006. This new theme arose from a six-month “Project Next” spearheaded by their chief executive Muhtar Kent and global marketing officer Joe Tripodi.
Coke’s taglines in the past
Open Happiness (2009)
The Coke Side of Life (2006)
Life Tastes Good (2001)
Always Coca-Cola (1993)
Can't Beat the Real Thing (1990)
Red, White and You (1986)
Coke Is It! (1982)
Have a Coke and a Smile (1979)
I'd Like To Buy the World a Coke (1971)
It's the Real Thing (1969)

Tanishq, India's most desired jewellery brand unveils their new line of exquisite gold jewellery collection "Blush"- For the girl in you.
Brand Ambassador:
brand ambassador of Tanishq is south Indian actress Asin. This is the first time that a South Indian actor will endorse the brand.
About Tanishq:
Owned by the house of Tatas, Tanishq has around 115 exclusive boutiques in 75 cities, making it India's first and largest jewellery retail store chain.
Name trivia:
The name Tanishq has been formed by combining "Tan" (body in Hindi) and "Ishq" or (love in Hindi)

England captain and Real Madrid midfielder David Beckham personally delivers the first 23 pairs of his new adidas Predator Pulse Icon boots at the east London sports store where he was bought his first pair of football boots by his father in London.

About the shoe: This stylish design is the first Adidas Predator Pulse 2 boot to not feature the trademark Red on any part of the boot and will be David Beckham's own and personal signature boot.

Brand Update: Adidas Predator Power Swerve TRX

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Sonam Kapoor will be the new brand ambassador for L'Oreal, she is replacing former Miss World Aishwarya Rai Bacchan.
It is being rumored that Sonam has been signed for a very hefty amount though Ash still continues to be a part of the brand but not their face in India.



Now the trivia is her father ( Anil kapoor) has never endorsed any product....

Now pepsi wants to vote for Obama....

Bigg Boss, the reality show aired earlier on Sony , will now have its second season on Colors. The show will replace Akshay Kumar's Fear Factor – Khatron Ke Khiladi.
Shilpa Shetty will be the anchor of the show.

Yahoo! has announced a new open Web services platform, Yahoo! Search BOSS (Build Your Own Search Service), which gives third parties access to Yahoo! Search technology, including the ability to re-rank and control the presentation of Web search results.

Yahoo! Search BOSS enables developers and companies to build custom search experiences. BOSS extends Yahoo!’s Open Strategy by giving access to one of the most valuable assets on the Web, the Yahoo! Search infrastructure and technology. This builds on another recent launch of Yahoo!’s SearchMonkey developer platform, which opened up the Yahoo! search results page to allow site owners and developers to create enhanced search results.

Yahoo! provides developers and companies access to its algorithmic search infrastructure without incurring the significant costs required to build Web-scale search experiences. BOSS will offer two options for companies and developers and its custom service offered to select partners with large-scale needs in building and supporting Web search experiences.

BMW just unveiled its latest design philosophy — via a radical concept touted as the "game changer" for the "development of tomorrow's mobility," the new concept centers on the GINA principle, for Geometry and Functions in "N" Adaptions.

The first translation of the GINA philosophy into physical being is demonstrated in the Light Visionary Model concept. The only specs that may be familiar are the car's realistic 8-cylinder powertrain package residing in a roadster built from an aluminum space-frame chassis with two double tailpies and 20-in. alloy wheels at the corners. It is skinned by four large pieces of flexible material that can stretch and contract based on a number of substructures that can move about on the chassis with electro and electrohydraulic controls.

The fabric that covers the Visionary's body is constructed from waterproof and temperature-resistant mesh netting on the outer layer, supported by a flexible metal- wire structure underneath to maintain the skin's tension and smoothness.

News: Star India in association with Prakash Books India have launched a set of comic books based on some of the most popular shows and characters on the network. The launch of the comics is the first in the series of books that will be published by Prakash Books under a license from Star India.
Founder: Richard Li

News: The International Cricket Council (ICC) has announced Getty Images, the digital media company, as its official photographic agency for the next four years.
Company: It is the leading supplier of stock images for business and consumers with an archive of 70 million still images and illustrations and more than 30,000 hours of stock film footage. [wiki]
Founder: Mark Getty

Price: Rs 3000, this mobile set is part of 'Next is What' campaign which will feature Amir Khan.
Features:
i. Java Games (cricket and sudoku).
ii. Indian calendar in the Guru200 displays local holidays.
iii. Emergency sms, mobile tracker.

Owner: Viacom18- joint venture between MTV owner Viacom and TV18 group.
Tagline: Jasbaat Ke Rang
Main Attraction: Fear Factor – Khatron Ke Khiladi, produced by Endemol India, is to be hosted by actor Akshay Kumar

April 23, 2008: Shah Rukh Khan’s Kolkata Knight Riders have signed on Zapak Digital Entertainment, a Reliance Anil Dhirubhai Ambani Group (ADAG) venture, to develop online games for them.

Brand ambassador: Katrina Kaif is the first brand ambassador for Slice just like Juhi for Rooh Afza.
Tag line: “Absolutely Mangolicious”.
TV commercial: Katrina demonstrate the principles of ‘Aamsutra’ or the art of experiencing pure mango pleasure with the all new Slice.