Alan Landers was the perfect choice to be the face of America's best-selling cigarette brand. As the Winston man, he appeared in hundreds of magazine and billboard advertisements in the 1960s and 1970s, portraying smoking as stylish and attractive.
Update: Alan Landers, has died while undergoing treatment for throat cancer. He was 68.
"They created the illusion that smoking was cool but they knew when I was doing the campaign that it caused lung cancer and that it was the most addictive drug the world has ever known," said Landers, who endures daily radiation therapy near his home in Fort Lauderdale, Florida. "They should be held accountable for killing people."
The ad said, "I won't settle for anything less."
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