Levi's introduces its new global advertising strategy with the tagline "Live Unbuttoned," This new campaign coincides with the company's decision to standardize the way the famous 501 jeans to take the same measures in all countries where they are sold, which is 110 in all.
My take on this campaign is simple “Sex sells”, however I am bit surprised by the move of having such a young models ( I guess 13 and 15 ONLY)
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