Winning top honors for 2006 as "the strategic extension that best represents the brand's core values" is the American Red Cross emergency radio
(really more of a brand partnership--with radio manufacturer Eton--than a true brand extension).
Winning top honors for 2006 as "the strategic extension that best represents the brand's core values" is the American Red Cross emergency radio (really more of a brand partnership--with radio manufacturer Eton--than a true brand extension).
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